Like other industry segments, the
media industry is transforming to improve the quality of its services. In a fast-changing
world, disseminating information in real-time can be a challenge. The media has
to be at the forefront of everything as an entire global ecosystem related to
the world of economics, politics, foreign policy, and many others is dependent
on it. So, unless the media dishes out accurate information seamlessly in
double-quick time, the implications for the ecosystem could be immense.
Importantly, media companies are
facing serious cost escalation in delivering services. This is due to the
rising competition from Over-The-Top (OTT) players and other overhead costs.
However, these challenges can be addressed by identifying and leveraging the
value trapped across organizations and reinvesting them to fuel new growth
avenues.
The media of today uses a
plethora of technologies to collect, process, and transmit information in
real-time. This leaves no scope for errors as the implications can be huge.
Media too is grappling with challenges that others are facing. These include
working with legacy systems, which do not lend themselves to quick real-time
processing. Further, the digitally savvy consumers of today use a range of
devices to access information. This means the news distributed over multiple
channels should be accurate, secure, and responsive. So, how to overcome such
challenges that a globalized world has brought about? The answer is digital
transformation induced QA automation services
that make the final product dynamic, richer, responsive, and secure.
The media industry encompasses a
host of techno-driven scenarios, activities, products, and services. Some of
them include OTT, IPTV, set-top boxes, video transcoding, buffering, streaming,
closed captioning, and video editing. To ensure their quality, software QA automation should be made
part of the workflow. However, care must be taken to ensure software test automation services
include the below-mentioned conditions:
·
Be
technology and tool agnostic
·
Capability
to run tests across devices and platforms
·
Provide an
expansive test coverage area
·
Ensure
quality in the quickest possible time
·
The automated QA testing tool
should accommodate various file formats, payment processing methods, security
protocols, or streaming scenarios.
How QA automation services can help the media industry?
The media industry is
increasingly driven by changing customer behavior. It includes rising
expectations among the younger generation demanding quick access to quality
content in real-time, anytime and anywhere. Also, the media industry is facing
various other types of challenges, which include:
·
Consumers
becoming savvy to identify marketing campaigns disguised as editorial content.
·
Consumers
becoming aware of the information about them being monetized by third parties.
In fact, complicated privacy policies are turning consumers to media players
who provide better data privacy and transparency.
The digital transformation
initiatives comprising software QA
automation can help media companies in addressing the above-mentioned
challenges and deliver the following benefits:
·
Simplifying
Operations: There is a
lot of trapped value in silo-driven departments and processes. These increase
the Opex budget of media companies as they end up duplicating efforts across
traditional and digital channels. Media companies can become efficient,
focused, and better performing by centralizing their processes. This shall
simplify operations and release value for the companies to drive growth.
Developing an ERP solution customized to the specific needs of the media
industry can achieve the above-mentioned outcomes. And by running automation testing services, each and
every feature and functionality of the solution can be validated.
·
Real-time
Content Management using Data Analytics: Media companies are increasingly delivering services built
around content. In doing so, they are expected to provide meaningful customer
experiences. Data analytics can derive meaningful inferences about consumer
preferences from a variety of channels and devices. And automated QA testing
can check the data for any hidden glitch or bug and turn it glitch-free. It is
only when structured and glitch-free data is analyzed that proper business
intelligence can be derived. This can help media organizations to plan suitable
strategies and stay up the winning curve.
·
Contextualization
and Personalization: Content
creators and marketers need to generate personalized content to garner consumer
attention. This can be a challenge given the information overload consumers are
subjected to. However, while doing this, issues of data privacy and security
ought to be tackled in a transparent manner. A robust QA process can ensure if
the sensitive consumer information is secure or the delivery process adheres to
the existing security protocols or regulations.
Conclusion
The media industry is churning
due to the advent of new technologies, growing competition, and changing
customer preferences. Moreover, since disseminating content over multiple
channels needs to be assured of quality and security, media companies can
engage QA automation services.
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