The need for Salesforce Automation Testing

Customer satisfaction lies at the core of an enterprise’s quest for success. Today, an enterprise with multiple branches and departments spread across geographies may struggle with managing its affairs or taking care of its customers unless it is backed by a CRM platform. The platform would help an enterprise to effectively communicate with its existing and potential customers and manage operations. It would go further in establishing and sustaining customer relationships through various initiatives and stages. A Customer Relationship Management (CRM) software or platform is a conglomeration of systems, techniques, strategies, and practices that helps enterprises to manage customer data and communication during the entire business lifecycle. It reduces bottlenecks in customer communication and helps enterprises meet their business objectives by strengthening customer relationships.

When it comes to CRM software, Salesforce remains the preferred choice. This cloud-based platform is used by 88% of Fortune 100 companies and its associated ecosystem is expected to grow five times its own by 2022. Further, Gartner affirms Salesforce as a leading CRM software platform in terms of sales revenue and customer support. And in the marketing segment, it is placed third in revenue. With so much at stake, the software (and the apps within its ecosystem) needs to deliver top-notch quality outcomes. 

The answer to what makes Salesforce a popular CRM platform lies in its ease of implementation, agility, scalability, and various customization features aligned to the divergent business needs. Salesforce offers a slew of activities based on its integration with various applications such as web portal, data loader, web services, outbound messaging, and social media, among others. However, with constraints of time, cost, and other business exigencies, the integrated applications are not often tested. The result gets manifested in terms of poor quality products, delayed communication, increased costs, and low customer satisfaction. To get around these issues, enterprises should go for salesforce test automation.

Why salesforce automation testing?

Since various applications that are part of the Salesforce ecosystem help enterprises perform a series of functions, they should be validated through an automated salesforce testing framework. Among the benefits to be accrued by this exercise are:

·       Boosts efficiency: Manual testing has its challenges with testers not checking every aspect of the software due to the fatigue factor. Also, besides slowing down the testing process it impacts the overall quality of application adversely. However, with salesforce test automation, aspects like regression testing can be accelerated, glitches can be identified quickly, and software implementation can be done within shorter turnarounds. And with effective Salesforce implementation, enterprises can derive benefits like

§  Quick deal closure

§  Increase in growth opportunities

§  Upselling opportunities

§  Strong customer experience

·       Better test coverage: The implementation of a cloud-based CRM platform like Salesforce entails tackling changes related to various applications. However, this would require the execution of hundreds of test cases and creating user scenarios. With data-driven Salesforce automation testing, the compatibility of applications and their consistent performance across digital elements (devices, browsers, operating systems, and networks) can be validated.

·       Quick detection of glitches: Automation testing can be conducted 24 x 7 without the need for constant supervision. Since hundreds of test cases are checked in iterations, glitches can be identified quickly. This, in turn, ensures the quality of features and functionalities of applications within the Salesforce ecosystem to remain top-notch. And sooner the glitches are identified the quicker they can be fixed.

·       Better documentation: Salesforce test automation generates log reports detailing the success and failure of test cases. These serve for documentation purpose and guide the team to understand the causes of failure and apply correctives.

·       Better ROI: The error-free outcomes generated through automated testing help saving money and resources, improving the quality of applications, enhancing customer confidence in the brand and product, and generating a higher ROI.

·       Decreasing production defects and increasing CX: The identification and mitigation of defects in various applications of Salesforce are accelerated through automated testing. This results in enhancing the quality of products and delivering a superior customer experience.

·       Adhering to quality or security protocols: The security protocols like ISO/IEC 27000, Sarbanes-Oxley, and others require strict adherence by enterprises. This is to ensure the products turn out to be robust, qualitatively superior, compatible, and secure. Automated testing can relieve testers from mundane testing jobs to focus on tasks like adherence to protocols. It builds customers’ trust, reduces vulnerabilities, and preempts enterprises from censure or penalties.

Conclusion

Salesforce implementation helps an enterprise to add value, build customer loyalty, and distinguish itself from peers & competitors. Through Salesforce automation testing, QA specialists can eliminate routine errors that are often left unidentified during manual testing. If done diligently, automation testing can enhance the quality of applications in the Salesforce ecosystem and deliver superior customer experiences.